Coframe partners with L Catterton, delivering 30%+ lifts in conversion within months to fast-growing portfolio brands.

L Catterton manages approximately $40 billion in assets across more than 300 investments in some of the most iconic consumer brands in the world: Birkenstock, Equinox, Peloton, Restoration Hardware, Dior, and many more. For most of these companies, web is not a side channel. It's the growth engine.

So when they invited us to give a keynote on the future of web to their portfolio companies, we didn't take it lightly. And we didn't show up with slides about button colors.

The old playbooks are breaking

Here's the reality that every growth team is grappling with right now: the playbook that worked for the last decade — quarterly redesigns, slow A/B tests, agency retainers, months-long roadmaps — doesn't hold up in a world of AI agents, real-time personalization, and consumers who expect every experience to feel like it was built for them.

The traditional web stack was designed for a slower internet. You'd hire a designer, an engineer, a PM, and an analyst. You'd spend weeks building one variant. You'd wait months for statistical significance. And by the time you shipped the winner, the market had already moved.

That model is over.

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We didn't pitch a theory. We delivered results.

Last year, we started working with our first L Catterton portfolio companies, including L.A.B. Golf and Hungryroot — two very different brands, but both facing the same challenge: how to extract more value from existing traffic without slowing down.

The results spoke louder than any keynote could:

→ L.A.B. Golf: +30% conversion lift. L.A.B. is one of the fastest-growing brands in golf right now, fresh off an acquisition by L Catterton and explosive demand following J.J. Spaun's U.S. Open win. When every visitor to your site is a potential direct-to-consumer sale, conversion rate isn't a vanity metric. It's the business. We helped them find and ship winning experiments at a pace their team couldn't achieve alone.

→ Hungryroot: +45% conversion lift. Hungryroot is already an AI-forward company. They use machine learning to personalize every grocery delivery. We brought the same velocity and intelligence to their site, and the lift showed up within months.

These weren't one-off wins. They came from the same methodology we've used to drive double- and triple-digit conversion lifts in conversion and hundreds of millions in incremental revenue across dozens of other brands.

A new playbook for a new era

What we presented to L Catterton's portfolio companies wasn't just our product. It was a framework: a new way of thinking about web optimization that's fundamentally different from what came before.

AI-driven experimentation at velocity. We don't wait for a designer to finish a mockup and an engineer to code it up. Coframe generates on-brand variants: copy, layout, UI components, entire page sections, within hours, not weeks. More experiments means more learning. More learning means compounding gains.

End-to-end personalization. One-size-fits-all landing pages are leaving money on the table. We personalize experiences by segment, by traffic source, by geography, by intent, all in real time and without burdening engineering teams.

A data engine that learns. Every experiment feeds back into the system. Winning patterns inform future variants. Underperforming ideas get replaced automatically. The longer Coframe runs, the smarter it gets, and the harder it becomes for competitors to catch up.

Official preferred partner

As of this month, we're grateful to be an official preferred partner of L Catterton. That means their portfolio companies, across DTC, e-commerce, food & beverage, travel, beauty, wellness, and beyond, have a direct path to the kind of results we delivered for L.A.B. Golf and Hungryroot.

Every brand needs a new playbook

The brands that will win the next decade aren't the ones with the biggest redesign budgets or the most designers on staff. They're the ones that treat their web presence as a living, learning system...constantly adapting, constantly improving, constantly compounding.

That's the future we're building at Coframe. And if our results with our customers are any indication, the future is already here.

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